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Pan Li

Electricity consumption behavior classification and its relationship with demand response incentives

As electricity consumer’s flexibility contributes significantly towards energy efficiency, how to use and distribute different means to promote Demand Response (DR), e.g. advertisements, flyers or monetary rewards to different customers is crucial for each participant in DR programs.

This research is to identify which class of residential consumers is best placed to make a contribution to DR by analyzing the relationship between each means of promotion and consequent consumption behavior change. The consumers can thus be grouped and ranked by the most and least responsive. This research can study the endogenous and exogenous causes of consumer behavior of consuming electricity, and can provide supports to utility companies to coordinate limited available DR incentives and intermittent renewable energy resources.

Advisor: Baosen Zhang, Electrical Engineering

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